DOĞTAŞ - Home Furniture - TURKEY

The story of Doğtaş begins in a 80-square meter workshop in Biga, a district of Çanakkale, in 1972. The company was founded by Ali Doğan, and then run by his six sons. The six brothers took an important step for growth and assuming a corporate identity by founding Doğtaş A.Ş. after Doğan Furniture, itself founded in Biga. The company has maintained its efforts to grow and develop its corporate organization as well as investments in branding.
Increasing its popularity in many prestigious locations around the world with powerful business partners and 1,500 employees, today Doğtaş is one of the most prominent players in the furniture industry with more than 200 concept stores in Turkey and abroad.
Taking part in people's lives, accompanying them in their lives with a wide product range including bedroom, child and teenager room furniture, and state-of-the-art mattresses, the design of Doğtaş is in people's lives. In fact, its products witness every moment in a person's life. The company enhances its CRM infrastructure to better understand the demands and needs of those who get married, are renovating their house or need small decor work, and to support them in creating the living spaces that they desire, because the company thinks that it is not enough to simply meet customers' furniture requirements but that it is also necessary to support them and give recommendations for the atmosphere they want to create in their homes.
From the material to the fabric, color to design, Doğtaş products give people freedom to have the combinations that they desire in their living spaces. Reflecting years of experience and expertise, the company's designs are presented in 300 fabric and 35 wood color options. 
Doğtaş has stood out since its foundation with the innovations, trailblazing efforts, steps taken for unity and solidarity in the industry, and the value that it gives to the design and designers.
Beyond the status of a company that just manufactures and sells furniture, Doğtaş is a brand that aims to add pleasure to customers' living spaces and offer solutions tailored to their needs, to make life easier, to be a leader, and to be asked for opinions.  

Chairman's Message;

Dear Valuable Investors, Business Partners, and Employees,

The public and private sectors have done and continue to do their best in solidarity to alleviate the impact of all unfortunate events that took place in Turkey in recent years.

The Doğtaş Kelebek Mobilya family is focusing on manufacturing and increasing our added value in the Turkish economy in an effort to overcome our country's hard times.

The furniture industry, which has grown seven times in the last decade, is one of our country's strategic industries. It is a net exporter. We are the world's 17th furniture maker by volume. However, if the furniture industry is subsidized and its competitive power is strengthened, we can make into the top five. If the furniture industry is promoted, it may be a new engine of growth for Turkey.

We are determined to focus on our targets and investments with our Doğtaş and Kelebek brands. We are proud to be one of Turkey's top 500 companies. We are working tirelessly to ensure that the spirit of unity and solidarity that we have achieved together takes our industry one step further.

We have set ambitious objectives to become a powerful player in the global arena. We aim to be the leader of the Turkish furniture industry as we approach 2023. I would like to offer my gratitude to our employees, stakeholders, business partners, vendors, suppliers, and customers that have stayed with us and supported us on our successful journey.


Davut Doğan


Awards and Achievements

Doğtaş Kelebek Mobilya continues to achieve important branding successes. The awards we have won so far crown our success, make us stronger and proud. 


We won the "Best Corporate Image Campaign Achievement Award" in the "Best Corporate Image Campaign" category at the Red Awards, with our short film "Çanakkale Geçilmez", which we prepared for the 103th anniversary of Çanakkale Victory.


As Doğtaş Kelebek, we received Kariyer.Net Human Respect Award in 2017.

We were named "The Most Admired Company in the Turkish Furniture Industry" by Capital magazine, one of Turkey's most prestigious business publications.

As part of an activity of Superbrands, which helps companies that are successful in brand management and marketing with global selection and recognition, both Doğtaş and Kelebek were both named super brands of Turkey.

Kelebek received the Best Social Media Management Award in the Social Media Awards Turkey 2017 organized by Marketing Türkiye and BoomSonar.

We received the Most Successful Furniture Exporter Award in the Most Successful Exporters Award Ceremony 2016 organized by the Istanbul Exporters' Association.

Doğtaş also received the Consumer Satisfaction-Oriented Company Award from the Ministry of Customs and Trade.

Doğtaş won the Best Customer Experience Management Award for the furniture industry in the "A.L.F.A. Awards" organized by Marketing Türkiye.

The designs of Doğtaş won two awards at the Istanbul Furniture Fair (ISMOB), one of the world's most important furniture fairs, which was held from January 10 to 15, 2017.


Our brand Kelebek was named the Brand that Enhanced its Reputation the Most in "The ONE Integrated Marketing Awards" organized by Marketing Türkiye and Akademetre.


We are the only furniture company that made it to the list of the "100 Most Valuable Brands of Turkey" prepared by the international brand rating company Brand Finance.

Doğtaş Kelebek won the Respect for Human Award in 2015.


Kelebek received the Fastest-Growing Brand of the Industry Award in 2014.

Doğtaş received the En Quality Furniture Brand Award from Quality magazine in 2014.


Doğtaş was named "The Most Successful Company in the United Kingdom" in the Most Successful Turk Awards organized by the Business Network Association in 2013, one of the U.K.'s most prestigious awards.

Kelebek was awarded the Most Admired Brand of the Industry in 2013.


Doğtaş received a Design and Quality Award at the 10th International İpekyolu Golden Men of the Year Awards in 2012.

Doğtaş received the Top Exporter of Çanakkale Award from the Turkish Exporters' Assembly in 2011 and 2012.


Doğtaş Kelebek Mobilya San. ve Tic. A.Ş.

Headquarters :
İdealtepe Mah. Rıfkı Tongsir Cad.
No:107 (E5 Karayolları durağı
Petrol Ofisi yanı)




+90 216 425 0002

+90 216 425 0008

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