NATUZZI - Living Rooms - ITALY - Beds
NATUZZI - Living Rooms - ITALY - Beds
NATUZZI - Living Rooms - ITALY - Beds
NATUZZI - Living Rooms - ITALY - Beds
NATUZZI - Living Rooms - ITALY - Beds
NATUZZI - Living Rooms - ITALY - Beds
NATUZZI - Living Rooms - ITALY - Beds
NATUZZI - Living Rooms - ITALY - Beds

NATUZZI - Living Rooms - ITALY

Pasquale Natuzzi, Chairman and Chief Executive Officer of the Natuzzi Group, was very young when he started his career. The son of a cabinet-maker, at just 19 years of age he opened a workshop in Taranto with three collaborators, producing sofas and armchairs for the local market.
In 1962 he moved to Matera where he began to gain commercial experience, giving him in-depth knowledge of the difficulties and mechanisms of distribution.
In 1967, still in Matera, Pasquale Natuzzi returned to his first love: the production of sofas and armchairs, this time on an industrial scale.
In 1972 he founded Natuzzi Salotti S.r.l. One year later, following a fire that completely destroyed the Matera factory, Pasquale Natuzzi decided to relocate production to Santeramo in Colle (Bari – Italy), which is the current headquarters of the Group.

During a trip to the USA, Pasquale Natuzzi intuitively spotted an opportunity to carry out a radical change of direction: “democratising” the leather sofa, once a product for an elite niche.
In 1985 Natuzzi Upholstery Inc. was established, based in New York, a company especially designed for the needs of its North American clients.
The successes achieved in the USA, confirmed by the flotation on Wall Street in May 1993, drove Natuzzi to conquer other markets, mainly in Europe and the Far East, where the Group confirmed its leadership within a short space of time.
In 1998, further confirmation of the Group's strong ties with the American market was given by the inauguration in High Point (North Carolina) of a futuristic-looking building, designed by the architect Mario Bellini, housing the offices of Natuzzi Americas, with over 60 employees and a large showroom measuring 8,000 square metres.
With North American expansion continuing, the Group then went on to strengthen its presence both in Europe and in Italy. The Nineties saw the opening in Taranto, on Pasquale Natuzzi's initiative, of the first shop in the franchising chain Divani & Divani by Natuzzi. The chain's success is confirmed by the presence of 285 Natuzzi stores worldwide (mainly in Italy, Spain, France, Switzerland, China, Australia) and 327 Natuzzi Galleries, mainly in the United States and Northern Europe.
Pasquale Natuzzi continues to work with the same passion he held at the beginning of his career and  personally oversees strategic activities relating to strengthening the brand with investments in product innovation and research, marketing, communication and staff training, working alongside the Group's managers to define future strategies.

This constant effort and commitment, with the aim of growth for the company, increasing the number of collaborators and promoting growth in the region has been rewarded by an Honorary Degree in Education Science, conferred in December 2001 by the University of Bari.
In 2008 Pasquale Natuzzi was inducted into the American Furniture Hall of Fame. He was the first international recipient of the honour.
In 2010, in Milan, on the occasion of China Awards 2010, the Italy-China Foundation awarded the Natuzzi Group with the Capital Elite prize, as the best evidence of Made in Italy in China.
In 2011 Pasquale Natuzzi has been honored with the Lifetime Achievement Award from the Anti-Defamation League for distinguishing himself with creative work to improve, enhance and benefit relationships among partners, vendors and employees.
In 2013, from Paris has come the Throphée de l'Innovation for the armchair Re-vive. The prize was awarded by a panel of experts during the Furnishing Fair Espritmeuble.
In the same year, Natuzzi was among the finalists of the ICT Innovation Award. The award is given to companies having distinguished themselves by the IT innovation and strategic actions. 

Pasquale Natuzzi today lives in Santeramo, is married, and is the father of five children. After more than fifty years of challenges and intuitions, the Natuzzi Group is the top Italian producer for interior design, with 11 factories operating in Italy and around the world (China, Brazil and Romania), turnover of 488,5 million Euros (as of  31st December 2016) and 5.172 employees.

The Group exports its innovative products on five continents, in 123 Countries.
Customer service and the entire sales network is managed by our business units in:
Italy (Santeramo in Colle, Bari)
USA (High Point, North Carolina)
Switzerland (Dietikon)
Spain (Madrid )
Benelux (Gell, Belgium)
Great Britain (Dartford, England)
Germany (Cologne)
Japan (Tokyo) 
China (Shanghai)
Russia (Moscow) 
India (Gurgaon)
Brazil (State of Bahia)


Compliance with strict international standards concerning quality management and environmental protection has earned the Natuzzi Group two important certificates: ISO 9001 and ISO 14001, as proof of our commitment to operating with low environmental impact. It is this continuous research for superior quality that lets us offer a 10-year warranty on the structure of our products and 2 years on padding, mechanisms and upholstery.
Our company is never satisfied, however, and has thus created its very own Quality Laboratory, responsible for testing every sofa component to ensure that each one complies with the strictest international standards as well as guaranteeing maximum comfort and resistance to wear: the materials are subjected to repeated tests in order to measure their performance and resistance over time in every situation and weather condition.
The special polyurethane foam padding is patented and developed at our facilities in Italy.


We are very proud of the many recognitions we have received over the years. Italian and international awards, to the company and to Pasquale Natuzzi, have marked some of our most significant goals.

Premio Leonardo Qualità Italia
Natuzzi receives from Oscar Luigi Scalfaro the Prize for Italian Quality for companies well established abroad.

Pasquale Natuzzi inducted into the American Furniture Hall of Fame
He was the first international recipient of the honour.

China Awards 
Pasquale Natuzzi wins the Capital Elite Award as Italian businessman outstanding in relations with China

Interiors Monthly Award, Natuzzi wins for best leather upholstery 
Interiors Monthly is the leading British magazine of design and furnishing.

Natuzzi awarded during the UK-Italy Business Awards ceremony 
The prize is a formal recognition to the Italian companies having chosen the UK for their international business development

New York, 
Pasquale Natuzzi honored with the Lifetime Achievement Award from the Anti-Defamation League

It's a recognition for promoting the business development always respecting the human rights.

Paris, Natuzzi Re-vive wins the Throphée de l'Innovation 2013 
The prize was awarded by a panel of experts during the Furnishing Fair Espritmeuble

Milan, Smau 2013:
Natuzzi among the finalists in the ICT Innovation Award

The award is given to companies having distinguished themselves by the IT innovation and strategic actions.

The "2015 Italian Talent"  Special Award is assigned to Pasquale Natuzzi for his group's made in Italy philosophy.

Italian Talent Award

The Natuzzi Group was awarded the Interior Innovation Award 2014 at Koelnmesse by the German Design Council.

Interior Innovation Award

It was awarded “Best Product” and “Best Corporate Communication” from the Designers Institute of New Zealand during the annual showcase of excellence in graphic, spatial, product and interactive design.
Best Design Award, Natuzzi Re-vive redoubled

Natuzzi Re-vive was awarded during the Israel International Fair, held in October 10-17, 2014.
Prize for the Technological innovation


Natuzzi Editions takes part in the High Point Furniture Market 2017, by introducing important novelties, including a new selection of coverings, based on the latest and stylish color palette trends
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Natuzzi Editions takes part in the Salone del Mobile 2017, by introducing important novelties, including a new selection of coverings, based on the latest and stylish color palette trends.
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The Natuzzi Editions 2017 collection is an extremely important step change for the brand, since the new products mark an evolution that is evidenced in many ways.
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Natuzzi opens a new store in Brent Cross Retail Park London
31 May 2016 

Natuzzi celebrates a new goal with the opening of its 30th point of sale in UK, a country that has been showing great appreciation for the brand’s Total Living offer over the last decades. In the first quarter of 2016 the UK market grew by 7.2% and now is the second largest for Natuzzi after […]

Natuzzi opens in Montpellier, France
4 May 2016

Natuzzi Italia keeps expanding its retail network in Europe with a new store opening in Montpellier, in southern France. The 390 store displays Natuzzi Italia Total Living collection – all made in Italy by the world’s most talented artisans. The new store displays a large selection of high-end pieces of furniture for the living, […]

Natuzzi strengthens its retail presence in Brazil
27 April 2016

Natuzzi continues to invest in Brazil and inaugurates two new Natuzzi Editions stores, respectively in  Guarapuava and Pato Branco, and one Re-Vive Gallery in Chapecó . The new exhibition spaces of Guarapuava and Pato Branco, two important cities of the State of Paraná, are fully dedicated to the design and comfort signed Natuzzi Editions. The […]

Triennale of Milan, Natuzzi and Fabio Novembre show “Intro”
11 April 2016

The work is shown within the exhibition “Rooms. Other philosophies of living” from April 2nd to September 12th In the setting of the XXI Triennale International Exhibition, within the Rooms. Novel living concepts exhibit, Natuzzi announces its collaboration with Salone del Mobile and Fabio Novembre, participating in his new project Intro. Curated by Beppe Finessi […]

Real comfort for a virtual trip – Natuzzi Sound chair at the Virtual room abyss of the Acquario di Genova
30 March 2016

On the occasion of the 25th anniversary, the Aquarium is renewed to confirm its leadership as the largest and most spectacular aquarium in Italy and Europe. Also new is the virtual journey into the abyss, to meet the species that inhabit the sea, realized thanks to augmented reality viewers and armchair Natuzzi equipped with audio […]

Jordan, Natuzzi opens in Amman
16 March 2016

New opening in the Middle East for Natuzzi: the first Natuzzi Italia store opened in Amman, the capital of Jordan. Distributed over an area of ​​310 square meters in the central Mecca Street, the store concept clearly and recognizably exhibits the Natuzzi style and offers a complete overview of the full Made in Italy range, […]

Natuzzi at the “Number Ones’ Summit”
11 February 2016

There were also Pasquale Natuzzi and Pasquale Junior Natuzzi among the 100 leaders of the Italian economy who partecipated in the “Number Ones’ Summit“, the interactive event organized by Class Editori at the Hangar Bicocca in Milan. The location of the event, set up especially for the occasion and called the “Agora”, was fully furnished […]

New Natuzzi Store in London
21 January 2016

The new Natuzzi Italia store in Thurrock opened its doors on the 26th December 2015. Situated across 896 square meters in the UK’s prime furniture retail park, the store showcase 41 room set displays and is one of Natuzzi Italia’s largest stores worldwide. Thurrock is the latest amongst other high profile store openings worldwide during […]

Miami, Natuzzi Open Art with artist Adrien Missika
10 December 2015

To celebrate the grand opening of the flagship store in Miami, Natuzzi launched Open Art, a project born in 2007 with the aim of bringing art into Natuzzi stores and make it accessible to all. On last December 2nd, during the Miami Art Basel – one of the world’s most famous international exhibitions of modern […]

Pasquale Natuzzi honoured for Made in Italy at the Italian Parliament
1 December 2015

Pasquale Natuzzi, Chairman & CEO of the Natuzzi Group, has been honoured with the special prize “2015 Italian Talent Award” for MADE IN ITALY 2015 by the Italian Talent Association. The initiative -  sponsored by the Premiership, the Senate, Chamber of Deputies, Ministry of Industry, Ministry of Agriculture and Forestry, Ministry of Health and the […]

Natuzzi S.p.A.

Natuzzi S.p.A.
Via Iazzitiello, 47
70029 Santeramo in Colle, Bari


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