Chairs

Sofas

Tables

Coffee Tables

DRIADE - Contemporary Furniture - ITALY

1968
our history
driade was born in 1968 thanks to the joint efforts of a founding group formed by Enrico Astori, the art director who from the beginning defines the product and communication policies; Antonia Astori, a designer who is also the author of the company’s architectural image; Adelaide Acerbi in charge of the brand’s image and communication.
since the beginning driade asserts itself for the quality of its creative offer and for an industrial policy heavily geared towards innovation, a synergy of three core designer elements: project planning, execution and advertising.
producing furniture and furnishings as individual art objects following the rules of collecting. this is how driade was developed as a factory of art.
whilst most other companies today are remembered for one success, one pinnacle moment, for the past 50 years driade has focused on becoming a continuously evolving aesthetic workshop.

 
1968 - 1973
first design icons
in 1968 the onset of driade coincided with the presentation of the system of containers “driade 1”designed for laying the basis for an interpretation of the typical “container” as an active tool in designing spaces. with this silent revolution, Antonia Astori brought design back into the architecture: the wardrobe became a wall and, thanks to “oikos” (1972) it turned into a partition wall. it is a global system of furniture with which you can build an infinity of piece of furniture, an interface between before and after.
the history of driade in early years is strictly bound to italian design, embracing the professional certainty of giotto stoppino and Rodolfo Bonetto, the moral revolution of Enzo Mari, but also the artistic and behavioural revolution of Nanda Vigo, the classic perfection of Massimo and Lella Vignelli, and the young brashness of De Pas – D’Urbino – Lomazzi.


 
1982
1° furniture manual sold at news-stands
from the beginning it has been assigned to the communication a strategic role that works on two levels: that of the divulgation and that of promotion. both give rise to a "meta-language" that processes the "words" of individual artists within a stream of communications that include publishing initiatives, graphics slogans, construction of events. in 1983 driade published the first of his furniture manual that it is sold at news-stands.
the product documentation overlaps the story of an atmosphere and the allusion to a system of spaces of which individual objects are witnesses and guarantors.
Adelaide Acerbi’s graphic accompanies the company in its metamorphosis, from the minimalist rigor of the 70’s to the eclectic complexity of recent years; it is linked to the history of italian photography, involving Mulas, Ballo, Basilico who through their campaigns help to develop that image of crystalline products that over the years will remain as a distinctive sign.


 
1984-1988
Stark and the internationalization
in the 80’s, driade takes an international turn toward a multiplication of languages.
this is Philippe Starck‘s story, who in 1984 with the costes armchair embarked on a personal research in the realm of shape that driade is still pursuing ranging from high-quality and handcrafted upholstery products, chairs and tables in rotational and injection mould techniques plastic, the chairs in carbon fiber and many of other materials for myriad other types.
with Starck they were soon to come Tusquets, Clotet, Littmann, Ron Arad, Sipek, Toyo Ito, Chipperfield, Sejima, Pawson, Bellini who together with Mariand Antonia Astori gave life to driade history, a kaleidoscope of languages that reflects the complexity of developing trends in the world of design

 
1988
new offices
the headquarters designed by Antonia Astori in fossadello, near piacenza, perfectly communicate the image of the aesthetic laboratory. it expresses the idea of an overall image where everything contributes to create a work of art; where you can find pieces of architecture, furniture, objects, fabrics and carpets.
a central hallway goes through the building, a clear and rigorous sign, an architectural promenade on which elegantly furnished offices and rooms overlook. everything aims to build an atmosphere of subtle aestheticism, in which the rational geometric structures can coexist with furnishings that have marked the last decades of design.

 
1988
Borek Sipek / les follies
in the 80’s it was natural for driade to give birth to an important collection of decorative objects lively decorating the living space. it is a story that at first it is identified by Borek Sipek, a bohemihan artist, who developed an original neo baroque language made of blown glass, silver and precious wood and modelled it with driade over the years. the different languages of designers of accessories who joined soon Sipek (Mari, Tusquets, Lovegrove, Antonia Astori, Laudani And Romanelli, etc.) led driade, thanks to the brand driadekosmo, to become a multi-faceted company we are accustomed with today.

 
1994
via manzoni showroom
in 1994 driade opened dadriade showroom in via manzoni; a series of big spaces, of rooms with dramatic fresco paintings and galleries in the antique palace gallarati scotti. the complete driade catalogue hosted visitors: furniture, kitchens, complements, objects of art and of everyday use.

 
1995
driade store
in the mid 90’s driadestore collection was born, a collection of furniture and items for everyday living conceived for young people that shared refined design, streamlined manufacturing systems and idealistic quality at affordable prices. 
Miki Astori, Platt and Young, Haberli, Grcic, Starck and many others began to converse with old masters, Starck above all, for the development of this project. 
japanese Tokujin Yoshioka’s debut at driadestore in 2002 once again confirms how experimenting with new shapes and living solutions continues to be the vital spirit of the company.


 
2003
clouds /35 years celebration
to celebrate the 35 years of activity driade organizes during the furniture fair in milan the exhibition-event clouds showing 65 icon items at rotonda della besana that testify driade contribution to the history of modern design

 
2007
starckland
in 2007 driade organizes a big party to celebrate the long-standing collaboration with Philippe Starck

 
2008
compasso d’oro
in 2008 driade received the compasso d’oro for his mt3, a rocking chair designed by Ron Arad. a long study on production technology made it possible to achieve the rotational molding of decorative elements in two-coloured material. the placing of the polyethylene in two phases in the colored powder in mass diversifies the embossed outer surface from the smooth inner one, that is revealed with the final cut of the sides performed with numerical control machine with five axes.
it is the third compasso d’oro of the company after the one received for delfina chair by Enzo Mari (1979) and for the table legato, again by Enzo Mari, in 2001.

 
2013
ItalianCreationGroup
in 2013 driade has been take over by ItalianCreationGroup, an industrial holding involved in acquiring and accelerating the growth of small medium enterprises whose brands represent the excellence and essence of italian creativity. the group comes from an intuition of Giovanni Perissinotto, former ceo of the generali group, and Stefano Core, former manager of telecom, to provide an innovative managerial model to italian companies devoted to high-quality products and the respect of local handcraft traditions and to preserve creative skills supporting the growth in the global market. in this perspective the holding opened a branch in usa that it is called ItalianCreationGroup usa inc.

 
2014 - 2016
David Chipperfield - artistic director
the two-year collaboration from 2014 to 2016 between david chipperfield and driade, first established immediately after the acquisition of the company by italiancreationgroup in 2013, saw david chipperfield appointed as artistic director and aimed to redefine and realign the company values that led to driade’s unique position in the history of design.
 
2015
driade opens in via borgogna
located in the heart of milan, it is spread over an area of about 500 square meters on three levels and with a beautiful outdoor area. one open and bright space where products talk together, an alternation between iconic pieces and the latest news. the rigorous architecture, which is at the same time harmonic, frames the collection that, through a selection of products, manages to summarize the breadth and versatility of the range. the new store embodies the spirit of the driade world: a 360-degree view on the world of living which combines poetry and rigor and translates them into a timeless, eclectic, elegant, extravagant and joyful product.


 

DESIGNERS  :


Analogia Project

Ed Annink

Ron Arad

Antonia Astori

Miki Astori

Sebastian Bergne

Philippe Bestenheider

Francesco Bolis

Giorgio Bonaguro

Linde Burkhardt

Giuseppe Chigiotti

David Chipperfield

Lluis Clotet

Carlo Colombo 

Pietro Derossi

Xie Dong

Rodolfo Dordoni

Front Design

Naoto Fukasawa

Maurizio Galante & Tal Lancman

Ron Gilad

Konstantin Grcic

Gordon Guillaumier

Toyo Ito

Kazuyo Komoda

Laudani &  Romanelli

Francesco Librizzi

Lievore Altherr

Elliott Littman

Vittorio Locatelli

Xavier Lust

Enzo Mari

Lievore Altherr Molina

Paola Navone

Nendo

Neri & Hu

Philippe Nigro

Fabio Novembre

Ludovica + Roberto Palomba

Park Associati

Lucidi Pevere

Christophe Pillet

Paolo Rizzatto
paolo rizzatto
Italo Rota

Kazuyo Sejima

Mann Singh

Borek Sipek

Giandomenico Sozzi

Fredrikson Stallard

Philippe Starck

Philippe Starck & Eugeni Quitllet

Thukral & Tagra

Matteo Thun & Antonio Rodriguez

Oscar Tusquets

Patricia Urquiola

Tokujin Yoshioka
 
 

 
  NEWS :




























 

DRIADE S.R.L

offices and factory :
via padana inferiore 12
29012 - fossadello di caorso (pc)

ITALY

+39 0523818650

www.driade.com